Our mission here at 5am is to encourage and inspire millions of people around the world to improve their lives physically, mentally, and financially. Our brand 5am was birthed from the concept that in order to obtain a specific outcome in life you must make tough decisions and complete uncomfortable actions such as waking up early and going to the gym. We aren't a clothing line. We're a BRAND, We're a MESSAGE, We're a MOVEMENT, We're a FAMILY!